When I first started out, I was naive enough to think that, in order to make it big online, you simply needed a great product or service that will provide massive value to the people you’re trying to sell it to.
It didn’t take long for me to realize that, with fierce competition around every corner, who were providing similar products and services, I needed to craft a powerful, convincing marketing message in order to stand out and acquire customers at a steady rate.
And, to be completely honest, I never thought I’d become a world-class copywriter I am today. I never thought I’d write so many high-converting landing pages, sales pages, video sales letters, and over 6,000 emails over the last 8+ years…
In fact, I hated WRITING. I hated studying English in school & college.
Yet, it turns out that one of the CORE pillars of what took me from zero to over $30Million in sales was simply; Direct Response Copywriting.
You see back in 2009, I had tried to do all sorts of things, being a broke, frustrated and university dropout in my final year I knew I had to make dramatic changes to create the life of my dreams and to achieve financial freedom for myself and my family….
There were a couple of issues though…
I was overweight, morbidly obese.
I didn’t have a list to host webinars.
I didn’t even have my own products to sell.
I didn’t have a lot of money for paid traffic.
I had no tech experience, no business experience.
I didn’t have no confidence, clarity or capabilities.