Your main profits will all be made from the backend of your business. This means the higher the backend offer you have the higher the amount of money you’ll be be able to make in your business.
As obvious as it might be, I believe it’s important for you to understand that my businesses weren’t always as successful & profitable, as they are today.
In fact, when I first started out, back in early 2009, I was actually struggling to generate a profit. I was clueless, morbidly obese, and laughed at for dreaming big and imagining that $1 Million sum in my bank account.
But, I never lost motivation and determination… In fact, other people doubting my conviction only pushed me to work even harder towards achieving my goal.
I had tried to do all sorts of things, being a broke, frustrated and university dropout in my final year I knew I had to make dramatic changes to create the life of my dreams and to achieve financial freedom for myself and my family….
Since the money coming in at first was only a trickle, I thought that the logical thing to do in order to scale and grow my profits was to sell more.
However, although creating more products and investing more money into marketing efforts did yield more sales, it didn’t necessarily bring forth the results that I had hoped for. I spent more time, money, and energy, but the profit margins remained the same, because all I was doing was selling low, entry-level products for a handful of dollars.
The ONLY way to break through the plateau and scale my profits to six and seven-figures was by changing my mindset focusing on selling selling high-ticket offers ($1,000+).
Back then, I couldn’t even picture in my wildest dreams that someone would pay me $100,000 for a single product/service. Yet, that’s precisely one of the CORE pillars that took me from zero to $30 Million in sales - selling hundreds of high-ticket offers.